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12 industries across 25 engagements since 2015 — orange marks the ones covered by a case study below
4 Retail & Consumer Goods
3 Fintech & Banking
2 Professional Services
2 Agriculture & Cannabis
2 Utilities & Industrial
1 Government
1 Consumer Tech & Gaming
1 Media, Beauty & Entertainment
Six ways this work repeats — most engagements touch more than one, so this isn't a share of 25, it's a shape
Research & Discovery 8 Brand & Concept 6 Multi-Surface 5 Design Systems 4 Innovation & Tech 4 Delivery & Team 3
01
Travel tech
A global in-flight connectivity provider · In-Flight Wi-Fi Platform

Three user types, one platform: admins who distribute Wi-Fi products to airlines, airline operators who configure the passenger experience, and passengers who just want to connect at 35,000 feet. I led design across all three surfaces, then transitioned into delivery management and owned the engagement through first release — 2,830 hours over four phases.

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02
Enterprise software · AI
A global security services firm · Field Operations Platform

A multi-year engagement in three phases: in-field research with officers and supervisors at live client sites, delivery management overseeing two production apps and one greenfield build (38 people), then an AI innovation program — three spikes, two approved for pilot, including a RAG-based field assistant and a risk analysis system.

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03
Enterprise software
An enterprise content management company · UX Maturity + Three Products

Eight designers. Four hundred developers. Design had no seat at the table. I diagnosed the process gap, built a framework for embedding human-centered design into planning cycles, shipped three products to production, and built the design system from scratch — timed to a transition from Windows desktop to cloud.

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04
Enterprise eCommerce
A global B2B technology distributor · B2B Marketplace + Design System

Three distinct product surfaces — customer-facing, vendor-facing, and an internal associate layer — on a single Amazon-scale platform. I led the vendor experience design team and ran governance for the design system spanning all three surfaces. Forty-plus designers work under it.

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05
Healthcare UX
A Fortune 1 retailer entering healthcare · Patient Experience Design

A national primary care, dental, and vision network launched across a store footprint. I led the patient-facing experience — onboarding, appointment scheduling, and cost transparency, the hardest part: healthcare pricing is opaque, and clarity was a trust requirement. Presented directly to the client's Head of Design.

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06
AI / voice
A major travel company · Multi-Agent Voice System

A 48-hour rapid innovation sprint to prototype a multi-agent voice system for confirming pending reservations. I worked as AI strategist: defined the problem, designed the evaluation framework, wrote the orchestrator prompt, and facilitated the final demo. Working POC demonstrated live at the end of the sprint.

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All twenty-five, chronologically, back to 2015

Retail eCommerce, fintech, government, gaming, industrial operations, cannabis compliance, utilities, maternal health, healthcare, AI. The orange-accented rows are the six above — click through to the full case study. Everything else is here to show the range and the throughline.

2015–17
Signet Jewelers
Enterprise eCommerce across Zales, Jared, Kay Jewelers, and Piercing Pagoda. First job out of college — working directly with Signet's Head of eCommerce set the tone for everything that followed.
2015–16
Whirlpool / Maytag / KitchenAid
Led design across a shared eCommerce re-platform for three brands. A related VR repair-training tool — built from real CAD models — solved a genuine cost problem, not a marketing one.
2016–17
J.Jill
Women's apparel eCommerce redesign. Primary UX designer, requirements mapping through final design.
2017–18
Perkins + Will
A white-glove client portal for one of the world's leading architecture firms — document approval, permit tracking, 3D render presentation. 248 hours.
Late 2017
Xinja
An Australian neobank's fully digital mobile banking product, concept through production. First of three fintech engagements. 141 hours.
2018
Varo Bank
Competitive research and a new brand identity pitch for the US neobank, tied to their positioning white space. 32 hours.
2018
Government of Alberta
Digital identity verification — ID upload confirmed via OCR and computer vision — unlocking online payment for provincial fees. Designed for accessibility at population scale; the pitch won the development contract. 131 hours.
2018
Ag4Life / Nutrien
Two agricultural educational games in the same stretch — a farm-safety game for kids, and feature design for Nutrien's Farmers 2050. 28 hours combined.
2018
A global security services firmCase study
657 hours · Phase 1 of 2
An open brief with no defined scope. In-field research at a tech office, a convention center, and a homeless shelter produced the findings, personas, and roadmap that two production apps were built from — one still live since 2019.
Continued seven years later — see 2025 below.
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2018–20
An enterprise content management companyCase study
3,140 hours · Overlapped with Securitas mid-2018
8 designers, 400+ developers, no seat at the table. Built a new process framework, then did the work it called for: research and design across two clinical products, plus a design system with its own governance team.
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2019
WestJet — with the Apple Design Team
A multi-day on-site research and design sprint in Vancouver with real cabin crew, working alongside Apple's design team as a peer. Fed WestJet's long-term product roadmap. 42 hours.
2019
ModelLand (Tyra Banks)
Concept design for an immersive phygital beauty experience — brand identity, companion app, and projection-mapped installations. COVID canceled the build; the concept stands on its own.
2020
Walmart — Apparel Planning Tool
An internal tool turning historical sales data into store-layout decisions for apparel planners. 351 hours.
2020
A Fortune 1 retailer entering healthcareCase study
662 hours · 5 months
A brand-new healthcare category inside retail stores. The hardest problem wasn't scheduling — it was making healthcare pricing honest and legible upfront. Presented directly to the client's Head of Design.
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2020–21
CPKC (CP Rail)
Reimagined commercial train yard operations during COVID — solved the no-access problem with GoPro self-recorded contextual inquiry across 20+ interviews. 696 hours.
2021
MJ Freeway / Akerna
Unified three acquired cannabis seed-to-sale platforms into one system covering the full operational lifecycle, from propagation through distribution. 275 hours.
2021
Daisy
A connected BB-gun target app — real shot placement became your move in a remote multiplayer game. Usability tested with players aged 11–16. 207 hours.
2021–22
Toronto Hydro
Account management, billing, and a map-based outage tracker for Canada's largest city's electric utility. 126 hours.
2021–22
GLG (Gerson Lehrman Group)
Solo engagement — research, design, and process change to fix the world's largest expert network's broken client-to-expert matching. Improvements were measurable. 385 hours.
2021
Greenwood Bank
Design and design-system consulting through implementation for the Black-founded neobank's production mobile app.
2022
LunaYou
Research and design for a maternal-health app supporting expecting mothers and caregivers in underserved communities.
2022–24
A global B2B technology distributorCase study
3,203 hours · Just over 2 years · Overlapped with Panasonic from late 2023
Two concurrent leadership roles: vendor experience design lead, and design-system governance across three product surfaces — customer, vendor, and internal. 40+ designers now work under the system.
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2023–25
A global in-flight connectivity providerCase study
2,830 hours · 4 phases
Design lead to delivery manager on the same engagement. Three product surfaces — admin, airline, and passenger — shipped to first release. No translation cost between the strategy and the delivery.
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2025–now
A global security services firmCase study
1,400+ hours and counting · Phase 2 of 2
Brought back seven years later to lead a 38-person delivery team. Shipped geolocation to 80,000 users and saved a key contract, then a full platform redesign, plus two AI pilots and a new greenfield app.
Same client as 2018 — see above.
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Jan 2026
A major travel companyCase study
29 hours · 48-hour hackathon
AI Strategist on a small team — defined the problem, designed the evaluation framework, wrote the orchestrator prompt. The POC worked. It went into a production build phase.
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